“It’s prom season. Nightmare time for any young man. I know — I was one once. Unlike my brother, who had a girlfriend from kindergarten on, I never really ‘dated’ in high school. Never had a steady. I was still trying to figure out who I was, but prom season has never cared much about introspection. Come spring, you needed a date, a white dinner jacket and a corsage. And so I fell in line with the rest of the lads. For me, as for many, I suspect, prom night always was first-date night…It’s Just Lunch, a national dating service, has just come out with ‘must-know’ tips for first dates. They translate nicely to prom nights, too. Far too late for me now, of course, but I was curious to see what they were and how close I came to using them to assure my date that oh-so-perfect prom evening.”

“According to It’s Just Lunch, 10 years ago, only 8% of the U.S. population admitted to using any kind of dating service. Now, the number has grown to 49%.”

“…A dating service is trying to revolutionize the blind date. It’s Just Lunch! offers clients a chance to get acquainted over lunch. The firm does all the work, making reservations, clearing the matches with customers. All couples have to do is show up.”

“There had to be a civilized and convenient way to meet potential partners. Wouldn’t it be nice if there was a dating service that arranged prescreened lunch dates for busy professionals? Her clients are highly educated: About 95% graduated from college, and 80% have post-graduate degrees.”